4 case studies, from design systems to retention systems. Click in for the full story (the thinking, the decisions, and how it all came together).
Built the design system from 0 -> visual language, component library, CSS custom properties, and a custom Figma plugin to automate the work.
Designed a multiplayer poker game from scratch at a crypto startup with no design system, tight timelines, and real edge cases.
Rebranded Agoda’s entry VIP tier to give new users a sense of belonging. Defined naming, color, and system-wide components, aligned design, product, and engineering across every surface.
Redesigned AgodaVIP’s landing and deals experience to make value clear and actionable. Improved structure, discovery, and conversion across the funnel.
